£2.4 million to drive tourism to England’s Northwest
The Northwest European Regional Development Fund (ERDF) Programme is pleased to announce £2.4 million of funding to support a unique programme of marketing activity to boost the region’s visitor economy over the next three years.
The campaign aims to increase visitor spend across the Northwest through focused promotion based on the key themes of Industrial Powerhouse (industrial heritage-based), Adventure Capital (outdoor activity) and Gardens of Distinction (horticultural heritage). The total value of the programme is £4.8 million, with match funding being provided through the region’s tourist boards, museums and attractions.
The campaign aims to increase visitor spend across the Northwest through focused promotion based on the key themes of Industrial Powerhouse (industrial heritage-based), Adventure Capital (outdoor activity) and Gardens of Distinction (horticultural heritage). The total value of the programme is £4.8 million, with match funding being provided through the region’s tourist boards, museums and attractions.
Each theme will focus on a particular sub-region and will be led by one of the region’s tourist boards; Marketing Manchester will steer the Industrial Powerhouse theme, Cumbria Tourism will lead on Adventure Capital and Visit Chester and Cheshire will coordinate the Gardens of Distinction theme. All three campaigns will build on the success of previous work by the Northwest Regional Development Agency (NWDA) and the tourist boards to drive up visitor numbers from national and international markets.
The marketing activity will be supported by three full-time coordinators who will work alongside industry partners to deliver the programme and aims to provide a significant economic boost for the Northwest’s tourism industry.
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