Your target market is who you aim your marketing and promotional efforts at.
This is the group that you want to promote your business to and ultimately sell your products or services to.
This market should have an interest or indeed need for your services and what your business offers; and can be broken down into segments:
Demographics
Age
Income
psychographics
By identifying and breaking down your target market into segments you should be able to develop effective marketing strategies designed to increase activity/interest which should result in SALES.
No comments:
Post a Comment